Manila, Philippines
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Travel & Lifestyle
As businesses navigate an increasingly digital and competitive landscape, companies across the Philippines are rethinking how they build and sustain relationships, with many turning to corporate gifting as a more strategic, experience-driven tool.
Once viewed as simple giveaways, corporate gifts are now being used more deliberately to strengthen client relationships, improve employee engagement, and reinforce brand identity.
In an environment where digital communication dominates, tangible, thoughtfully designed items offer something that online interactions often lack: a lasting, personal connection.
This shift is becoming more evident among Filipino companies, where relationship-building remains central to doing business. From client appreciation and onboarding kits to employee recognition and marketing campaigns, corporate gifts are now curated to reflect a company’s values and create meaningful touchpoints beyond the screen.
“For many smaller companies, corporate gifting is a quiet but effective competitive advantage. While bigger brands can rely on large-scale campaigns, a well-chosen gift can create a more personal connection, which often has a stronger and longer-lasting impact,” revealed Worldexco President Raquel Romero, the show’s organizer.
The continued expansion of the Corporate Giveaways Buyers’ Show, returning for its 39th edition on July 1–3, 2026, at the SMX Convention Center Manila, reflects the growing importance of corporate gifting. The event will feature its largest showcase to date, with over 60% more exhibit space, signaling strong demand from both suppliers and corporate buyers.
For many companies, the appeal lies not just in the products themselves, but in the ability to see, evaluate, and compare options in person—something that remains critical despite the rise of digital sourcing platforms. The event brings together manufacturers, suppliers, and decision-makers from across industries, offering a one-stop venue to discover practical, relevant gifting solutions.
“It has become a significant part of our yearly planning, as the personal contacts we make during the show have helped us grow our business, aside from it allowing us to discuss the needs of each type of client, all at one location,” shared Oriental Merchants, who have been exhibiting at the show for 18 years,
Industry observers note that businesses are placing greater emphasis on employee experience and customer engagement, areas where thoughtful gifting continues to deliver measurable impact.
As competition intensifies, companies are moving away from generic giveaways and toward functional items, aligned with their brand and tailored towards the recipients.
This evolution is also shaping the types of products in demand. Eco-friendly materials, customizable merchandise, and premium everyday items are becoming more prominent, reflecting a shift toward more purposeful and sustainable gifting practices.
For visitors, the Corporate Giveaways Buyers’ Show offers not just access to products, but insights into how corporate gifting is evolving and how it can be used more effectively as part of a broader business strategy for building trust, strengthening relationships, and creating lasting brand impressions.
As companies balance digital efficiency with the need for genuine human connection, corporate gifting is proving to be more than a traditional practice—it is becoming a key tool for building trust, strengthening relationships, and creating lasting brand impressions.
Admission to the Corporate Giveaways Buyers’ Show is free for qualified visitors. Pre-registration is encouraged. For more information, visit https://corporategiveawaysbuyershow.com/
New SPF 60+ PA+++ sunscreen collection combines blue light protection, Glutathione, Vitamin C, skin tint, and moisturizing care to deliver the multi-benefit skincare experience Filipinos are looking for.
Most Filipinos already know they should wear sunscreen every day. The challenge isn't awareness—it's finding one they actually enjoy wearing. From sticky textures and greasy finishes to white cast, breakouts, and products that seem to disappear the moment you start sweating, daily sunscreen has become one of the easiest skincare habits to skip.
Responding to these everyday concerns, Gluta-C introduces its new Brightening Sunscreen collection featuring SPF 60+ PA+++ protection, blue light defense, antioxidant-rich ingredients, and three skin-enhancing shade variants designed for everyday wear. Developed through consumer insights and Gluta-C's long-standing commitment to creating safe, multi-benefit skincare, the new collection helps simplify daily routines by combining sun protection, skincare, and complexion-enhancing benefits in one product.
Why This Matters
For years, sunscreen conversations centered almost entirely on preventing sunburn. Today, Filipino consumers are asking different questions—whether a sunscreen will feel lightweight enough for the daily commute, stay comfortable without becoming oily by midday, wear well under makeup, and blend seamlessly without leaving a white cast. In today's climate, sunscreen's everyday wearability has become just as important as its level of sun protection.
Recent social listening across Filipino skincare communities shows that texture, comfort, trust, and ease of use now influence sunscreen purchases just as much as SPF protection. Consumers increasingly want products that fit seamlessly into their daily routine—not products that feel like another skincare chore.
These insights align with Gluta-C's own consumer research, which found that people are increasingly looking for skincare products that are safe and deliver multiple benefits in one application. This multi-benefit philosophy has long been at the core of Gluta-C's product development—creating formulations that do more than address a single skincare concern while helping keep skin healthy.
The brand's latest consumer survey also revealed a shift in what people consider beautiful skin. Rather than simply aiming for fairer skin, respondents said they want skin that looks even-toned, moisturized, and naturally glowing. These findings reinforce the growing demand for skincare products that not only protect against everyday environmental stressors but also visibly improve overall skin health.
Designed Around Real Everyday Needs
Gluta-C Brightening Sunscreen was created to simplify daily skincare by combining multiple nbenefits into a single product.
Available in Tone-Up, Light Shade, and Medium Shade, each formula features:
- SPF 60+ PA+++ broad-spectrum UV protection
- Blue light protection for daily digital exposure
- Glutathione and Vitamin C antioxidants
- Moisturizing skincare benefits
- Lightweight, comfortable texture for everyday wear
- Matte finish to help minimize unwanted shine
- Skin tint that blends naturally for a healthy-looking complexion
Instead of requiring separate products for sun protection, hydration, brightening, and complexion enhancement, the collection brings these benefits together in one easy step—making it easier to stay consistent with daily sunscreen use.
"Healthy Skin Has Become the New Beauty Standard"
"We've always believed that skincare should do more than solve one concern," said Angeline Fiechter, President of Ardent World Inc. "Every Gluta-C product begins with one important question: Will it help keep the skin healthy? Before we add brightening benefits, we make sure the formula nourishes, moisturizes, and supports overall skin health."
"Our consumer research confirmed what we're seeing today—people no longer define beautiful skin by fairness alone. They want skin that looks healthy, even-toned, moisturized, and naturally glowing. That's exactly what inspired the development of our new Brightening Sunscreen. We wanted to create a sunscreen that not only offers high sun protection but also delivers the skincare benefits consumers truly value while remaining lightweight and comfortable enough for everyday use."
Making Daily Protection Easier for Everyone
Whether commuting to work, attending classes, exercising outdoors, driving, working beside a sunny window, or spending hours in front of digital devices, daily sun exposure has become part of modern life.
Gluta-C Brightening Sunscreen helps simplify daily skincare by combining broad-spectrum UV protection, blue light defense, hydration, antioxidant care, and complexion-enhancing benefits into a single product. By reducing the need for multiple steps, it addresses one of the biggest nbarriers to sunscreen use: convenience.
Suitable for a wide range of skin types and lifestyles, the collection makes daily protection easier while helping maintain skin that looks healthy, moisturized, even-toned, and naturally radiant.
Consumer Trends Continue to Shape Everyday Skincare
Both global skincare trends and local consumer conversations point to a growing shift toward preventive skincare. Sunscreen is increasingly viewed not only as protection against sunburn but also as an essential step in helping prevent uneven skin tone, dryness, premature signs of aging, and the visible effects of daily UV and blue light exposure.
At the same time, today's consumers are choosing products based on how they perform in real life. Lightweight textures, non-greasy finishes, skin-friendly ingredients, and multi-benefit formulations have become just as important as SPF ratings. As skincare routines continue to evolve, consumers are looking for products that make healthy skin easier to achieve every day.
About Gluta-C
Gluta-C, a skincare brand under Ardent World Inc., develops antioxidant-powered skincare solutions formulated with Glutathione, Vitamin C, and complementary ingredients that help keep skin healthy, moisturized, protected, and naturally radiant. Guided by continuous consumer research and a commitment to safe, effective, and multi-benefit formulations, the brand creates innovative skincare products that simplify everyday routines while empowering people of all ages to achieve healthier-looking skin with confidence.
Gluta-C Brightening Sunscreen is now available at all SM Markets nationwide. For the latest product updates, skincare tips, and promotions, follow Gluta-C Philippines on Facebook, Instagram, and TikTok.
Well-loved brand American Standard celebrates 150 successful years of bringing joy into people’s homes with the grand awarding ceremony for its anniversary promo held at Wilcon Depot last April 15.
Only a few brands can claim a heritage spanning a century and a half while remaining highly relevant to their customers. As American Standard commemorates its 150th anniversary, the brand is not only looking back at its rich history but is also giving back to its Filipino homebuilders who have made it part of their households.
"American Standard has always strived to transform the way people experience everyday living. It’s our dream and our objective to bring the best experience for our customers here in the Philippines," said Hermie Limbo, Country Leader of LIXIL Philippines.
Celebrating American Standard Customers
American Standard awarded the lucky winners of the three major prizes at the Wilcon Depot Balintawak branch. EJ Reyes of Naga City was the grand winner of the BYD Hybrid Electric Sedan, Henderson Digon of Iloilo Province was the winner of the Honda EM1 Electric Scooter, and Shiena Kozak of Zambales was the winner of the Xiaomi Mi Smart Electric Bike.
They were happy to receive their prizes and shared their personal experiences as American Standard and Wilcon Depot customers.
“Most of what we have purchased from American Standard has been shower toilets, basin faucets, and showers. What we like about American Standard is that it offers a premium product and a much better price point than its competitors. They sell the same quality, if not better, at the best price. You can’t beat that,” shared Mr. Michael Kozak, Shiena’s husband, who joined her in receiving their prize.
The husband-and-wife team has extensive experience in building homes, sharing that given the amount they’ve spent on American Standard products, they’ve actually won several other prizes under this promotion in the past few months. Second prize winner Henderson Digon, who came all the way from Iloilo City to receive his prize, shared that he likes American Standard because “they’re consistent and reliable”.
He added, “When I’m working on projects, I don’t want to worry about whether the fixtures will last or perform well over time. Knowing that people trust and have proven the quality gives me peace of mind. I also appreciate the design - it’s clean, practical, and fits well with different kinds of spaces. Over time, I’ve come to trust the brand because it delivers what it promises.”
Having won the Honda EM1 Electric Scooter, Digon happily said, “It feels really special and a bit surreal. There’s always that second of disbelief, and then it turns into happiness. It’s a nice reminder that unexpected good things can happen.” That “second of disbelief” is something that Reyes, the lucky winner of the grand prize can relate to, “This is honestly the first time that I’ve ever won in a raffle so I was very happy when it was confirmed that I did win. We have been renovating our house that’s why we have been purchasing items from American Standard.”
Everyday Moments Made Better
The “Celebrate Everyday Moments” campaign highlights how American Standard transforms ordinary daily routines into more meaningful experiences through thoughtfully designed bathroom solutions that support comfort, hygiene, and convenience. In partnership with Wilcon Depot, the Philippines’ leading home improvement and construction supply retailer, American Standard has launched the “American Standard 150 Raffle Promotion” in September last year.
This nationwide campaign is a tribute to the brand’s enduring legacy and a big thank-you to the generations of Filipinos who trust American Standard to elevate their daily life. The prize pool consisted of items that are best suited for the modern Filipino lifestyle such as a BYD Hybrid Electric Sedan, Honda EM1 Electric Scooter and a Xiaomi Mi Smart Electric Bike, and 150 American Standard products, including the DuoSTiX Hygiene Spray, Smart Washer Manual Bidet, and the Neo Modern 3-Way Rain Shower.
Why Filipinos Choose American Standard
Since its inception in 1875, American Standard has been synonymous with reliability. For Filipino homebuilders and large-scale construction firms, the brand is more than just a provider of fixtures; it is a partner in creating spaces that balance Life, Love, and Home.
"American Standard is a customer-centric brand. We understand the pain points and everyday needs of our customers and address them through purposeful innovation and reliable technology. Our commitment is to deliver thoughtfully designed high-quality products that help reduce stress and bring greater convenience to our customers’ everyday lives. said Emily Rose Besavilla, Marketing & Retail Leader, LIXIL Philippines.
The brand's popularity in the Philippines is rooted in its ability to solve real-world problems. From HygieneClean technologies that ensure a germ-free bathroom to the WizFlo Hand Shower designed specifically to boost water pressure in Asian households, American Standard delivers value that goes beyond aesthetics. It is this dedication to quality and "purposeful design" that has made it the top choice for developers and DIY renovators alike.
Building the Future Together
As the construction industry in the Philippines continues to evolve, American Standard remains at the forefront by integrating smart and sustainable solutions into every product. This raffle promotion at Wilcon Depot serves as an invitation for more Filipinos to experience the comfort and care that 150 years of expertise can provide.
Whether you are building your dream home from scratch or simply upgrading your sanctuary, American Standard ensures that your "everyday moments" are nothing short of winning moments.
For more details on American Standard, visit www.americanstandard.ph or follow American Standard Philippines on Facebook and Instagram.
ABOUT AMERICAN STANDARD
American Standard makes life healthier, safer and more beautiful at home, at work and in our communities. For 150 years, the brand has innovated and created products that improve daily living in and around the bathroom and kitchen for residential and commercial customers. American Standard is part of LIXIL, a global leader in housing and building materials products and services. Learn more at americanstandard-apac.com and follow us on LinkedIn.
ABOUT LIXIL
LIXIL is a global leader in the housing and building industry. Our unique portfolio spans everything from technologies that revolutionize how we interact with water in our daily lives, to a full lineup of products and services for housing and major architectural projects. Delivering core strengths in water, kitchen, housing, and building technologies, our brands including LIXIL, American Standard, GROHE, DXV, INAX, and Permasteelisa are leaders in the industries and regions in which they operate. LIXIL operates in more than 150 countries and employs more than 70,000 people, bringing together function, quality, and design to make people’s lives better and more delightful – wherever they are. Learn more at www.lixil.com and follow on LinkedIn.
Fly Ace Corporation President Lucio ‘Jun’ Cochanco Jr. has been named one of 12 distinguished CEOs at this year’s Mansmith Awards, receiving the Mansmith Entrepreneur Award for his exemplary leadership and contributions to the Philippine food and beverage industry.
The recognition affirms Cochanco’s pivotal role in shaping Fly Ace Corporation. Under his leadership and with the help of his siblings, the company has transformed from a small trading operation in Binondo into a powerhouse in the Philippine food and beverage industry, bringing world-class international brands and beloved products within reach of every Filipino household.
A brand builder at its core, Fly Ace has become one of the top Food & Beverage companies in the Philippines. Alongside his siblings, Cochanco has grown the company into the force behind household names such as Jolly, Doña Elena, Jolly Heart Mate, Good Life, and Daily Fix, demonstrating his vision and commitment to delivering quality products for Filipino consumers, while also partnering with leading global brands like Lotus Biscoff, Welch's and Mott's.
Pioneering Vision and Strategic GrowthReflecting on the recognition and the journey of Fly Ace Corporation, Cochanco shared that the milestone is a testament to the collective dedication of the company’s leadership and team. This milestone reflects the collective dedication of our entire team," said Cochanco. "It affirms our commitment to building strong brands and empowering the next generation of leaders to make a meaningful impact on the Philippine consumer goods industry.
Through disciplined expansion and strategic innovation, Fly Ace has diversified into emerging categories, including chilled and frozen food products and pet care, while strengthening partnerships with global brands, further reinforcing its reputation as a trusted bridge between world-class brands and Filipino households.
Championing Collaborative Leadership
Cochanco’s leadership blends collaboration with empowerment. Preserving Fly Ace Corporation’s entrepreneurial spirit, he has professionalized management and actively engages leaders beyond the family in strategic and operational decisions. Committed to developing future leaders, he fosters a culture of accountability, innovation, and shared ownership, positioning Fly Ace as a legacy-driven yet future-ready enterprise.
Building Brands, Inspiring People
Cochanco has fostered a values-driven culture, ensuring Fly Ace’s legacy and vision are passed on for long-term continuity. Today, the company stands as a trusted partner for global principals and an employer of choice, driving transformative growth in the Philippine consumer goods sector through integrity and innovation.
His recognition at the Mansmith Awards reflects not only his leadership but also Fly Ace Corporation’s commitment to excellence, innovation, and market leadership. In the coming years, the company remains dedicated to delivering quality products, strengthening partnerships, and cultivating top talent.
About Fly Ace Corporation
Fly Ace Corporation is a Philippine consumer goods company committed to delivering high-quality, trusted products to Filipino households. Home to well-loved brands such as Jolly, Doña Elena, Jolly Heart Mate, Good Life, and Daily Fix, the company bridges global quality with local accessibility. Guided by a values-driven culture of integrity, innovation, and excellence, Fly Ace continues to expand its portfolio, build strategic partnerships with international brands, and empower its workforce, making it a preferred partner for principals, employees, and consumers alike. For more information, visit www.flyacecorp.com.
The recognition affirms Cochanco’s pivotal role in shaping Fly Ace Corporation. Under his leadership and with the help of his siblings, the company has transformed from a small trading operation in Binondo into a powerhouse in the Philippine food and beverage industry, bringing world-class international brands and beloved products within reach of every Filipino household.
A brand builder at its core, Fly Ace has become one of the top Food & Beverage companies in the Philippines. Alongside his siblings, Cochanco has grown the company into the force behind household names such as Jolly, Doña Elena, Jolly Heart Mate, Good Life, and Daily Fix, demonstrating his vision and commitment to delivering quality products for Filipino consumers, while also partnering with leading global brands like Lotus Biscoff, Welch's, and Mott's.
Pioneering Vision and Strategic GrowthReflecting on the recognition and the journey of Fly Ace Corporation, Cochanco shared that the milestone is a testament to the collective dedication of the company’s leadership and team. This milestone reflects the collective dedication of our entire team," said Cochanco. "It affirms our commitment to building strong brands and empowering the next generation of leaders to make a meaningful impact on the Philippine consumer goods industry.
Through disciplined expansion and strategic innovation, Fly Ace has diversified into emerging categories, including chilled and frozen food products and pet care, while strengthening partnerships with global brands, further reinforcing its reputation as a trusted bridge between world-class brands and Filipino households.
Championing Collaborative Leadership
Cochanco’s leadership blends collaboration with empowerment. Preserving Fly Ace Corporation’s entrepreneurial spirit, he has professionalized management and actively engages leaders beyond the family in strategic and operational decisions. Committed to developing future leaders, he fosters a culture of accountability, innovation, and shared ownership, positioning Fly Ace as a legacy-driven yet future-ready enterprise.
Building Brands, Inspiring People
Cochanco has fostered a values-driven culture, ensuring Fly Ace’s legacy and vision are passed on for long-term continuity. Today, the company stands as a trusted partner for global principals and an employer of choice, driving transformative growth in the Philippine consumer goods sector through integrity and innovation.
His recognition at the Mansmith Awards reflects not only his leadership but also Fly Ace Corporation’s commitment to excellence, innovation, and market leadership. In the coming years, the company remains dedicated to delivering quality products, strengthening partnerships, and cultivating top talent.
About Fly Ace Corporation
Fly Ace Corporation is a Philippine consumer goods company committed to delivering high-quality, trusted products to Filipino households. Home to well-loved brands such as Jolly, Doña Elena, Jolly Heart Mate, Good Life, and Daily Fix, the company bridges global quality with local accessibility. Guided by a values-driven culture of integrity, innovation, and excellence, Fly Ace continues to expand its portfolio, build strategic partnerships with international brands, and empower its workforce, making it a preferred partner for principals, employees, and consumers alike. For more information, visit www.flyacecorp.com.