LEXUS has long been celebrated for its dedication to precision, innovation, and understated luxury. That commitment finds new expression in Lexus Drive—an exclusive, immersive event series that brings together kindred spirits in settings that reflect the brand’s refined philosophy.
For its latest installment, Lexus recently connected with car enthusiast and entrepreneur Archie Chiang, in a collaboration rooted in a shared passion for craftsmanship, community, and the art of automotive excellence.
Held at Chiang’s new venture, the Auto Complex in Libis – a first-of-its-kind automotive lifestyle hub in the Philippines – Lexus Drive offered guests an intimate opportunity to experience the Lexus brand while exploring the creative spirit that drives Chiang’s work.
Automotive Journey
Archie Chang’s passion for cars started long before he ever turned a profit from it.
“Ever since I was a kid, I already loved cars,” Chiang recalls.
That passion first took hold in a small college business called SkinMe by Archie, wrapping laptops and gadgets in vinyl. Eventually, his first wrapped car became the foundation of Second Skin Industries (SSI) – a well-respected name among local car owners.
“Everything changed when I realized that customer care doesn’t end when the car leaves the shop,” Chiang shares. “It’s about building relationships, going above and beyond, and creating experiences that last well beyond the service.”
Lexus and Archie: A Natural Alignment of Values
Chiang’s approach to his work mirrors Lexus’ philosophy.
“Craftsmanship, innovation, and understated luxury – those are the same values I’ve always strived for in business,” he says.
From high-performance SUVs like the Lexus GX to dream cars like the legendary LFA, Chiang has long been a fan of the brand.
“What I love about Lexus is that it’s luxurious but still cool and sporty. It’s comfortable and stylish without shouting about it – and that’s how I like my work to feel, too.”
It’s this synergy that makes the collaboration for Lexus Drive so interesting. Chiang not only welcomed guests to his new automotive playground but also showcased custom work he’s done on various Lexus models. Some of his most loyal clients, many embodying Lexus's renowned quiet confidence, proudly displayed their customized Lexus vehicles.
“There’s something about Lexus owners that makes us relate to each other right away,” Chiang says. “We appreciate the same things – performance, elegance, and attention to detail.”
Introducing The Auto Complex
More than just a venue, The Auto Complex is Chiang’s most ambitious project yet – a true ‘grand passion project. Frustrated with the fragmented car service experience, he dreamed of creating a single destination that catered to every automotive need.
The sprawling facility combines premium services—from ceramic coating and paint protection to detailing and performance upgrades – with lifestyle amenities like a restaurant, café, and an event space. “It’s meant to be a clubhouse for the car community,” Chiang explains. “A safe, inclusive, and car-centric environment where enthusiasts can gather, connect, and celebrate their shared love for cars.’
Chiang envisions The Auto Complex as a major player in the evolution of car culture in the Philippines. As traditional venues for car meets disappear, his space offers a new, purpose-built home for clubs and casual fans alike.
Crafting the Future Together
The partnership between Lexus and Archie Chiang is more than just a one-time event – it’s a celebration of shared values and a glimpse into the future of the Philippine automotive scene, centered on craftsmanship, community, and car culture.
And for those looking to follow in Chiang’s footsteps. “Go for it,” he says.
“When your passion turns not into a business, it won’t feel like work. That’s the best decision I ever made – and I hope others find that same joy in doing what they love.”
To learn more, visit the Lexus website at lexus.com.ph or visit our social media pages, Facebook and Instagram @lexusphilippines. To arrange a consultation with your personal sales consultant, visit the Lexus Remote page at https://fal.cn/3eSWW
You may also download the MyLEXUS App, available on both Android and IOS users, to receive live updates and access other premium services.
